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Our Action Plan

OUR MARKETING ACTION PLAN
… FOR THE SALE OF YOUR HOME

When you engage the services of Royal LePage Real Estate Services Ltd., Johnston & Daniel Division Brokerage; the first thing we do is prepare a Personalized Home Marketing Plan that includes an analysis of competitive properties currently on the market and similar properties that have been recently sold.


We will then establish what we believe to be the fair market value of your property and in partnership with you, will establish the asking price.


Suggest possible improvements that will positively affect your selling price.


Explain your role in the selling process to maximize your selling price and minimize any inconvenience to you.


Make all necessary arrangements to market your property for sale on an Exclusive or MLS basis.


Install the Distinctive Johnston & Daniel lawn sign immediately and distribute marketing information to over 150 Johnston & Daniel sales people.


Distribute “just listed” cards throughout your neighbourhood if appropriate.


Complete a comprehensive marketing information sheet, virtual web / photo tour and distribute them immediately to other sales people, my extensive mailing list and several Real Estate Internet web sites.


Establish an advertising program appropriate for achieving our objective. This includes an introductory ad in our Johnston & Daniel Real Estate section of the Friday Globe & Mail.


Obtain your permission to arrange for all available Johnston & Daniel sales representatives to tour your home within one week after you list.


With your approval, schedule open houses for Real Estate Board members and potential buyers.


Follow-up on each showing and keep you informed on a regular basis of all activity.


Negotiate agreements of purchase and sale and assist lawyers, lending institutions, appraisers and other involved parties in co-ordinating all documentation required to complete the sale of your home.


Always act with your best interests in mind, in strict adherence to The Code of Ethics of The Canadian Real Estate Association, Ontario Real Estate Association, RECO and The Toronto Real Estate Board.


 
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